Do you remember a time when so-called "girls' toys" (dolls, baby carriers, cooking, etc) came in any colour other than pink? The article has a great visual comparison of how toys have become more gendered in the past four decades. It's bizarre to me that alongside all the strides we've made in gender equality during that time, that toys seem to have returned to the 50s.
Let Toys Be Toys believe by making and marketing toys in a more gender neutral way, children will truly have the freedom to develop.Though we seem to be backsliding here, I feel like there's hope. I think parents & grandparents have a lot of power here. We are the ones buying the toys for our children, nieces, nephews & gifts for our kids' friends. We can ask for more colour choices in play kitchens. We can demand baby boy dolls too. We can shop at the stores that don't segregate their toys in this way & support the brands that offer real choice, rather than only pink or blue.
They state: 'This isn’t about political correctness. This is about doing the right thing by our children and giving them a real and varied choice. We believe in equality, but this isn’t about making children the same. It’s about giving children the choice to be individuals.'
Another easy thing to do? Head over to the Let Toys be Toys website & sign their petition asking toy retailers to stop promoting toys as only for girls or only for boys.
What are your favourite toy stores that DON'T have a pink aisle & a blue aisle? Share them in the comments below!
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